Porn films too saucey for ice cream maker
Last updated 13:12 06/09/2012



Ben & Jerry's sues the maker of "Ben & Cherry's" X-rated DVDs, saying the "hardcore pornographic" films have smeared the ice cream maker's reputation.

The trademark lawsuit in US District Court in Manhattan said the sale of hardcore and exploitive pornographic DVDs and related goods is tarnishing Ben & Jerry's Homemade Inc.'s name by creating an association with pornography.

It said the claims arose from the distribution and sale of a series of DVDs containing "exploitative, hardcore pornographic films" featuring titles and themes based on "well-known and iconic" Ben & Jerry's ice cream flavours, as well as packaging that contains key company features such as a grazing cow, green grass and large white puffy clouds.

The lawsuit by the Vermont-based company said the films would likely cause "confusion, mistake or deception" regarding the company's trademarks.

It identified some of the X-rated names similar to its own as "Boston Cream Thigh," "New York Fat & Chunky" and "Peanut Butter D-Cup".

Ben & Jerry's has ice cream flavors titled: "Boston Cream Pie," "New York Super Fudge Chunk" and "Peanut Butter Cup".

...more at link
http://www.stuff.co.nz/world/americas/7 ... ream-maker

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redunkulous what next ?

I think the titles are pretty clever.

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I wanna second that mamma

They are pretty clever I agree. But they're right that people may confusion when thinking about the product. I've picked up the wrong item at times because in a hurry I didn't pay attention to very similar packaging.